By Catherine and Katie Introduction Starbucks opened in 1971, just one store in Seattle’s Pike Place Market. Now, they have more than 30,000 locations across 70 countries employing over 340,000 people. Their mission statement is: “Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Similarly, their coreContinue reading “Social Media Critique: Starbucks”
Mariana and I discuss how important it is to crowdsource as students and professionals.
Press releases are necessary for large companies in times of social media. According to PRWeb press releases used to be made “fit for print.” A.K.A., press releases were created for major newspapers and magazines. Companies would use press releases to journalists and big publications. Now that we have social media, press releases have changes quiteContinue reading “Press Releases: More Important than Ever”
Social media algorithms can be frustrating for users, especially on apps like TikTok. I know I have posted a video I thought would go viral, but was not picked up by the algorithm. Algorithms are calculated carefully, and tend to change the more time you spend online, posting and liking different posts. An example theyContinue reading “Override the Algorithm”
Search optimization is important for any brand or blog. SEOs help your brand or blog appear in some of the first pages on Google. Though people do not usually go past the first or second pages, this drives traffic to your blog. In this article, we learn in order to achieve search optimization you mustContinue reading “Quit Buying Followers: Learn SEO”
Social media has changed the way we receive our news, and because the word is spread so quickly it is important to be able to recognize what is real news and what’s fake. According to Forbes and the Chicago Tribune, fake news travels fastest on Facebook. This is a problem because in 2020 there areContinue reading “The Problem of Fake News”
Blogs have gotten a bad rep now that social media has slowly taken over our lives. That does not necessarily mean that blogging is not useful for people in public relations today. In an article from CPCommunications, there are points made as to why blogging can be so important for those in PR. They makeContinue reading “Blogging for PR – To be or not to be?”
Crowdsourcing is a great way to dip into the community and explore other people’s opinions. In my social media class at Seton Hall University, Julia @shujulialo and I participated in a scavenger hunt and asked out classmates questions on social media to discover some college student favorites. Using Instagram stories, we were able to getContinue reading “Social Media Scavenger Hunt”
Crowdsourcing is one of the most efficient ways of collecting data in modern times. Earlier generations would have to take comments from the audience by mail, but with all of the technology today, social media has become one of the best ways to get information and stories. From a journalist or public relations standpoint, itContinue reading “Crowdsourcing: Helpful or Detrimental?”
Generations Y and Z have grown up alongside the boom of technology and social media. Now, with these generations entering the workplace, social media has given traditional media a run for its money. Social media cannot entirely replace traditional media, but in journalism and public relations, it is important to be able to use both.Continue reading “Social Media Takes on Traditional Media”
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